Water for Life Event Promotion
Water for Life was a live and televised event and concert celebrating water, rivers, and the natural world. All proceeds from the event were donated to local and international charities.
Beginning with the shape of a water drop, we created a strong and simple identity for the event that could be applied across a variety of media, including advertising, signage, online media, t-shirts, and water bottles. We chose a 2-colour palette (blue and black) to reduce printing costs, and to help newsprint ads stand out amongst competing advertising.
© BCIT | Event photos by Scott McAlpine
“Alisha’s design expertise was key to developing a very effective ad campaign, along with many related products including event programs, posters, displays and DVD covers. All of these played an important role in producing a live and televised event that turned out to be very successful.”
– Mark Angelo, Chair, Rivers Institute